Privacy Policy for www.rffdmsuk.co.uk  
Updated Date: 21st March 2024

Raw Feeding For Dogs Made Simple (UK) LTD ("RFFDMSUK") values your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and protect your data in compliance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.  

We are registered with the Information Commissioner's Office (ICO) under registration number ZB876366.
1. Data Controller Information  
The Data Controller responsible for your personal data is:  Raw Feeding For Dogs Made Simple (UK) LTD 
Website: www.rffdmsuk.co.uk  Email: rffdmsuk@gmail.com  
Address: 2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us at the email address provided.

2. Principles of Data Processing
We process your personal data in accordance with the following principles:  
Lawfulness, fairness, and transparency: We ensure data is processed lawfully and transparently, and we inform you about how your data is used.  
Purpose limitation: Personal data is collected for specific, explicit, and legitimate purposes and not processed in a way incompatible with those purposes.  
Data minimisation: We only collect the personal data necessary for the purposes we have outlined.  
Accuracy: Personal data is kept accurate and updated.  
Storage limitation: Data is retained only as long as necessary for the stated purposes or legal obligations.  
Integrity and confidentiality: Data is processed securely to protect against unauthorised access, loss, or damage.  

3. Information We Collect 
We may collect the following categories of personal data:  
Identity Information: Name, title, date of birth, gender.  
Contact Information: Email address, phone number, postal address.  
Transaction Information: Details of purchases, payment information (e.g., billing address, credit/debit card details).  
Technical Data: IP address, browser type, and usage data collected through cookies or analytics tools.  
Marketing Preferences: Choices about receiving promotional offers and communications.  
Customer Support Data: Records of correspondence and inquiries.  

We may also collect data about you indirectly via third-party services (e.g., analytics providers or payment processors).

4. Legal Bases for Processing
The lawful bases for processing your data are:  
1. Consent: Where you provide clear consent, e.g., opting into marketing communications.  
2. Contractual Necessity: To fulfil your orders or provide a service.  
3. Legal Obligations: To comply with legal or regulatory requirements.  
4. Legitimate Interests: For purposes such as improving our website or fraud prevention, balanced against your fundamental rights.  

5. How We Use Your Data  
We use your personal data for:  
Order Processing and Delivery: To fulfil your purchases and manage returns or refunds.  
Customer Support: To respond to inquiries and provide after-sales assistance.  
Site Improvements: To enhance website functionality and usability.  
Marketing Communications: To send promotional materials, subject to your preferences.  
Compliance: To comply with legal, tax, and regulatory requirements.  

We will always seek your explicit consent before using your data for purposes not outlined here.

6. Sharing and Disclosures of Data  
We only share your personal data with:  
Third-party Service Providers: Payment processors, couriers, or IT service providers acting on our behalf.  
Legal or Regulatory Authorities: When required by law or to enforce our rights.  
Professional Advisors: Lawyers or auditors, if necessary for legal or compliance purposes.  

All third-party service providers are contractually required to process your data in compliance with GDPR and maintain its confidentiality and security.

7. International Data Transfers 
Where personal data is transferred outside the UK or EEA, we ensure that appropriate safeguards, such as Standard Contractual Clauses, are in place.

8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. For example:  
Transaction Data: Retained for 7 years to meet tax compliance requirements.  
Marketing Data: Retained until you withdraw consent.  

After the retention period, your data will be securely deleted or anonymised.

9. Your Data Protection Rights 
Under GDPR, you have the following rights:  
Access: Request access to your personal data and receive a copy.  
Correction: Request correction of inaccurate or incomplete data.  
Erasure: Request deletion of your data in certain circumstances ("right to be forgotten").  
Restriction: Request limitation of processing under specific conditions.  
Data Portability: Request transfer of your data to you or a third party.  
Objection: Object to processing based on legitimate interests or direct marketing.  
Withdraw Consent: Withdraw your consent for processing at any time.  

To exercise these rights, email us at rffdmsuk@gmail.com. We may require proof of identity to process your request.

10. Automated Decision-Making 
We do not engage in automated decision-making or profiling based on your personal data.

11. Cookies and Tracking Technologies
Our Site uses cookies to enhance functionality and improve user experience. For more information, please refer to our [Cookie Policy].

12. Security Measures  
We use advanced security measures, including encryption, firewalls, and access controls, to protect your personal data from unauthorised access or disclosure.

13. Complaints to the ICO  
If you believe we have not handled your personal data in compliance with GDPR, you have the right to file a complaint with the Information Commissioner’s Office (ICO):  
Website: [https://ico.org.uk](https://ico.org.uk)  
Phone: +44 303 123 1113  

14. Updates to This Privacy Policy 
This Privacy Policy may be updated periodically. Changes will be posted on this page and, where appropriate, notified via email. Please review this page regularly to stay informed.

15. Contact Information 
If you have questions or concerns, contact us at:  
Email: rffdmsuk@gmail.com